One of my sons (Jason) brought up an example when he was home for Christmas: He's preparing a pamphlet on tracheotomy. The hospital where he works currently has a pamphlet on the topic but it's aimed at people who are going home with a tube in their throats and focuses on how the patient (or the patient's caregivers) should care for the equipment. As a nurse, Jason recognized that this pamphlet was unhelpful for his audience. Jason's audience wanted to know what having a trache meant to the patient's prognosis, what the patient can/can't do, what will happen next, what the patient will/won't be able to do then. Jason's proposed pamphlet serves that audience.
Poor technical writers serve themselves. Great technical writers serve others.
Reading or read
- Visionaire No. 55: Surprise by Steven Klein, Sophie Calle, Cai Guo-Qiang, and Andreas Gursky
- The Wasp Factory: A Novel by Iain Banks
- Titus: The Illustrated Screenplay by Julie Taymor, William Shakespeare, and Jonathan Bate
- Inventions by Leonardo da Vinci
- The King's English by Betsy Burton
- The Pocket Paper Engineer, Volume I: Basic Forms: How to Make Pop-Ups Step-by-Step by Carol Barton
- An Odyssey in Print: Adventures in the Smithsonian Libraries by Mary Augusta Thomas
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