Linking to the Reader's Interest, Or....actually, I've got nothing

I've always said that if you want to make your readers interested in what you want to say you have to tie what you want to talk about to what your readers value. I just found, I think, the best example of this in action. This ad is from a reprint of a pulp magazine ("The Phantom Detective" magazine, June 1937):

HIS NIGHT CLUB BILL WAS $62

"Goodbye, Sir"..."Thank you, Sir," says the head waiter fervently as the little party of four leaves the club. And why shouldn't he--for a $10.00 tip?

Think that's unusual? Not a bit of it. Young men are making lots of money--and spending plenty--these days. Young men full of health, full of snap and power. And you can bet your bottom dollar that these men watch their health like a hawk--that they see to it that their bowels move regularly. For no man can feel right and do his best if he is held back by the curse of constipation.

So if you want to step up your energy, if you want a quick mind and a vigorous body, remember this one thing and never forget it--see that your bowels move regularly.

It turns out that the ad is for Ex-Lax.

Reading or read

• Miss Peregrine's Home for Peculiar Children by Ransom Riggs
• The Rough Guide to World Music : Volume 1 (Rough Guide Reference) by Rough Guides
• Secret Agent X: Claws of the Corpse Cult by Brant House
• A Feast Unknown by Philip Jose Farmer
• The Best of Archie Comics (Archie and Friends All-Stars) by Various
• Tarzan Alive by Philip Jose Farmer
• On a Cold Road: Tales of Adventure in Canadian Rock by Dave Bidini
• The Bishop's Man: A Novel by Linden MacIntyre 
• The Cat's Table by Michael Ondaatje
• The Adventures of Casanova by Giacomo Casanova
• Dog Days by Aidan Higgins
• The Spider VS. The Empire State: The Complete Black Police Trilogy by Norvell Page
• The Invisible Empire (Operator 5, Book No. 3) by Curtis Steele
• The Phantom Detective: The Dancing Doll Murders by Robert Wallace
• I Saw Esau: The Schoolchild's Pocket Book by Iona Opie, Peter Opie and Maurice Sendak
• The Best American Comics 2007 by Anne Elizabeth Moore and Chris Ware
• The Art of Racing in the Rain: A Novel by Garth Stein
• Comic Art Propaganda: A Graphic History by Fredrik Stromberg